The big craze currently are the content companies rushing to put their TV shows on the web.
iTunes, Yahoo Music Engine, MTV, CBS….they all are creating ways for you to pay to download the shows you can already watch on TV.
This is an obvious sell.
You like it on TV, then you’ll like it on the web.
This doesn’t change much of anything except a company’s revenue AND their ability to survive these fast-moving times. It’s a smart move.
If I want to watch the 152nd episode of Seinfeld right now, I should be able to…and I’ll pay a buck or two for this convenience. Though if they don’t offer the service, people just find what they want elsewhere. (DON’T MAKE PEOPLE PIRATES!!! TAKE THEIR MONEY DUMMIES!!!)
Enter videoblogging. Almost 2 years old and growing.
Josh Leo was recently on Michigan public radio to discuss his work.
HERE is a link to the 4 minute story.
Josh is so clear in his intent and vision for putting his videos on the web.
"This is my life and I want to share it with you".
(this is my life)
The reporter does a good job putting videoblogging in perspective. She captures the passion Josh has for creating his own media…and the passion people have for watching it.
More of us are craving feeling, some unmediated communication, and the power that comes when you know that what you see is not illusion or manipulated.
It’s funny when we get so cynical that we make fun of personal videoblogging as being "naive".
I like TV because it lets me turn off my brain. It takes me away.
When I was 12, my folks gave me their old 12" black and white TV for my room.
I was in heaven. I was a TV baby.
I got into Videoblogging because I was going nuts with the rift between what I saw on TV and what I experienced and knew to be true in the real world. I can only be numb for so long. Since traditional media wasn’t offering a bigger buffet table, we started cooking our own meals.
Videoblogging as practiced by Josh Leo is the revolution.
His videos will never rival the audience of CSI…though there is nothing technically that would stop him from having an audience that big. But when there are a million Josh Leo’s around the globe with their small audiences….then you have something.
It’s not about the eyeballs they attact or CPM’s…it’s about the ideas that will flow across the globe through direct video publishing and distribution.
It’s the effect and influence. Pull your head out.
Just as text blogs have changed the way newspapers/cable news report on issues by becoming fact-checkers and offering competing conversations…videoblogs will follow a similar path.
But whereas text is dependent that you can read the language, video can cross many more of the invisible cultural and geographic boundaries because you can SEE what is happening.
And unlike TV, a huge global archive of video is already being created that will keep our great-great-grand kids closer to understanding what we were like.
Anyway, there will be videoblogs that aim to rival TV entertainment and make money doing it.
There are text blogs that make a lot of money.
Anyone can now make an extremely popular "show" and distribute it globally. The sustainable business model is still being sought. Good news.
But you can also just pick up a camera and say something…and see if anyone feels the same way.
The army of ants has arrived.